{"id":70896,"date":"2022-04-04T12:28:53","date_gmt":"2022-04-04T10:28:53","guid":{"rendered":"https:\/\/idec-sante.com\/idec-sante-shabille-dune-nouvelle-identite-visuelle\/"},"modified":"2023-03-25T10:53:47","modified_gmt":"2023-03-25T09:53:47","slug":"idec-sante-shabille-dune-nouvelle-identite-visuelle","status":"publish","type":"post","link":"https:\/\/idec-sante.com\/en\/idec-sante-shabille-dune-nouvelle-identite-visuelle\/","title":{"rendered":"IDEC SANT\u00c9 takes on a new visual identity"},"content":{"rendered":"\n

Three years after successfully transitioning, restructuring and repositioning, IDEC SANT\u00c9 has a new visual identity.This new, more refined vision, which is consistent with the image of the other GROUPE IDEC subsidiaries, is inaugurated on the new website, corporate video and sales brochure, before being extended to all corporate communication tools in the coming weeks. Insight into this evolution with C\u00e9dric, Manager of GROUPE IDEC\u2019s graphic unit and digital platform.<\/h2>\n\n\n\n

A sleek and elegant identity<\/h3>\n\n\n\n

A few months after\u00a0IDEC GRAND SUD<\/strong><\/a>, the engineering subsidiaries of\u00a0GROUPE IDEC<\/strong><\/a>\u00a0are continuing their transformation.\u00a0It is IDEC SANT\u00c9\u2019s turn to adopt a new and more modern, graphic and elegant identity.\u00a0\u201cWe have designed a new charter for all of the group\u2019s engineering subsidiaries, which aims to harmonize their image, their attachment to GROUPE IDEC and the synergy of their businesses, while at the same time consolidating their premium positioning.\u00a0It reflects their professionalism and truly instills a sense of pride\u201d, explains Cedric.\u00a0\u201cEach subsidiary adopts its own identity with a dedicated color, in this case deep blue for IDEC SANT\u00c9, which becomes a genuinely powerful and distinguishing marker\u201d.<\/p>\n\n\n\n

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A new website in the colors of IDEC SANT\u00c9<\/h3>\n\n\n\n

The new IDEC SANT\u00c9 website adopts this new stylistic approach.\u00a0\u201cFrom the first clicks, the website visitor is presented with a resolutely modern identity, with solid blue tints and a predominance of white that echoes the activities of the company\u2019s clients: pharmaceuticals, health biotechnologies and cosmetics\u201d, explains C\u00e9dric.\u00a0A vast amount of space has also been allocated to images, both photos and videos, to fully immerse visitors into\u00a0the world of IDEC SANT\u00c9<\/strong><\/a>.<\/p>\n\n\n\n

An emphasis on user experience<\/h3>\n\n\n\n

The IDEC SANT\u00c9 website is designed to make it easier for Internet users to access information.\u00a0\u201cWe optimized the site\u2019s tree structure to more accurately portray IDEC SANT\u00c9\u2019s businesses<\/strong><\/a>,\u00a0fields of expertise<\/strong><\/a>\u00a0and universe\u201d, adds C\u00e9dric.\u00a0The different pages of the website use an educational and entertaining approach to highlight the\u00a0support<\/strong><\/a> that the company offers to its clients to turn their real estate projects into reality.\u00a0The website\u2019s navigation has also been designed to accommodate all forms of use, whether on a computer, tablet or smartphone.<\/p>\n\n\n\n

A new universe to be discovered on video<\/h3>\n\n\n\n

As an extension of the website, a new corporate video clip, which can be viewed below, fits in with the same identity.\u00a0In just three minutes, it showcases the women and men who work passionately every day within IDEC SANT\u00c9 to help their clients materialize their projects and industries: pharmaceuticals, health biotechnologies, and cosmetics.<\/p>\n\n\n\n

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