Three years after successfully transitioning, restructuring and repositioning, IDEC SANTÉ has a new visual identity.This new, more refined vision, which is consistent with the image of the other GROUPE IDEC subsidiaries, is inaugurated on the new website, corporate video and sales brochure, before being extended to all corporate communication tools in the coming weeks. Insight into this evolution with Cédric, Manager of GROUPE IDEC’s graphic unit and digital platform.
A sleek and elegant identity
A few months after IDEC GRAND SUD, the engineering subsidiaries of GROUPE IDEC are continuing their transformation. It is IDEC SANTÉ’s turn to adopt a new and more modern, graphic and elegant identity. “We have designed a new charter for all of the group’s engineering subsidiaries, which aims to harmonize their image, their attachment to GROUPE IDEC and the synergy of their businesses, while at the same time consolidating their premium positioning. It reflects their professionalism and truly instills a sense of pride”, explains Cedric. “Each subsidiary adopts its own identity with a dedicated color, in this case deep blue for IDEC SANTÉ, which becomes a genuinely powerful and distinguishing marker”.
A new website in the colors of IDEC SANTÉ
The new IDEC SANTÉ website adopts this new stylistic approach. “From the first clicks, the website visitor is presented with a resolutely modern identity, with solid blue tints and a predominance of white that echoes the activities of the company’s clients: pharmaceuticals, health biotechnologies and cosmetics”, explains Cédric. A vast amount of space has also been allocated to images, both photos and videos, to fully immerse visitors into the world of IDEC SANTÉ.
An emphasis on user experience
The IDEC SANTÉ website is designed to make it easier for Internet users to access information. “We optimized the site’s tree structure to more accurately portray IDEC SANTÉ’s businesses, fields of expertise and universe”, adds Cédric. The different pages of the website use an educational and entertaining approach to highlight the support that the company offers to its clients to turn their real estate projects into reality. The website’s navigation has also been designed to accommodate all forms of use, whether on a computer, tablet or smartphone.
A new universe to be discovered on video
As an extension of the website, a new corporate video clip, which can be viewed below, fits in with the same identity. In just three minutes, it showcases the women and men who work passionately every day within IDEC SANTÉ to help their clients materialize their projects and industries: pharmaceuticals, health biotechnologies, and cosmetics.